As a rental property owner in Schererville, you know marketing is critical to finding the right tenants. And if you haven’t implemented virtual tours yet, you’re missing out! Letting potential tenants take virtual tours of your rental properties is an excellent way to show them what they’re getting before they visit.
We’ll cover the benefits of virtual tours for rental property marketing and explain why they are essential for every property owner.
Virtual Tour Basics
A virtual tour is a computer-generated walk-through of a rental property. Unlike photos, which show the property from the photographer’s angle, virtual tours provide a detailed look at each room.
Studies show that renters are interested in virtual tours of rental properties. Zumper’s findings show that more than 70% of renters would rent an apartment sight unseen if they could view it via a 3D virtual tour.
Types of Virtual Tours
Virtual tours give potential tenants an immersive way to explore your rental properties. They enable potential renters to experience the space and determine if it suits their needs without a physical visit.
There are three primary types of virtual tours: 360-degree virtual tours, 3D virtual tours, and virtual reality tours.
- 360 Virtual Tour. A 360 virtual tour is formed by stitching numerous photographs into a single panoramic image. These tours enable potential tenants to see a whole room in one image and click and drag to explore. 360 virtual tours are straightforward and cost-effective to create, making them great for property managers new to virtual tours.
- 3D Virtual Tours are more immersive than 360 virtual tours. They enable potential tenants to walk through the property as if they were physically present. These tours are made by capturing numerous photos of a rental property and stitching them together with specialized software. Even though it may appear complex, there are many user-friendly tools and services available to help. Due to the significant time and effort required, high-end rental properties generally use three-dimensional virtual tours.
- Virtual Reality Tour. The virtual reality (VR) tour is the latest and most immersive type of virtual tour. These tours allow potential tenants to don a VR headset and explore the property as if they were walking through it. Although VR tours are still uncommon, they are becoming increasingly popular as VR technology becomes more accessible.
What are the benefits of virtual tours?
- Convenience. Virtual tours offer major relief from the typical hassle of property tours. Prospective tenants can explore your rental properties from their homes or while at work. This is especially beneficial for out-of-state or international renters who find it challenging to schedule physical tours.
- 24/Hour Availability. Potential tenants have access to virtual tours 24 hours a day, seven days a week. This enables them to tour your rental properties at their convenience, bypassing the need to coordinate with your availability. This powerful tool provides them with flexible viewing options.
- Increased Engagement. Virtual tours have proven to enhance engagement. Websites with virtual tours keep potential residents engaged longer than those without.
- Improved SEO. Besides boosting engagement, virtual tours can enhance your rental property’s SEO. Google rewards fresh content, and incorporating a virtual tour into your property listing is an excellent way to add new content and improve your search rankings.
How to Optimize Your Virtual Tours.
- Quality Matters. Ensure that your images and videos are high-quality, steering clear of low-resolution or blurry photos. Ensure potential tenants get a good understanding of your rental properties by using high-quality virtual tour content.
- Include a Call to Action. Feature a call to action (CTA) at the end of your virtual tour. A CTA is a prompt or button that encourages potential tenants to move forward, such as scheduling a showing or getting in touch for more details. A CTA makes potential tenants more likely to rent from you.
Virtual tours allow potential tenants to experience your rental properties without needing to visit in person. Real Property Management NW Indiana can help you market your Schererville properties and maximize your chances of finding reliable tenants. Contact us online or call 219-525-1277 today!
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